Bespoke builds on Laravel, React & WordPress
Custom Website Development
When an off-the-shelf theme cannot express what your business does, you need a build. I design and develop custom websites and web applications on Laravel, React and WordPress — with crawlability, performance and analytics designed in rather than retrofitted after launch.
What's Included
Comprehensive solutions tailored to your specific needs
Stack selection
Laravel, React or WordPress chosen on maintenance reality, not fashion.
Content modelling
Structures your team can publish into without developer involvement.
SEO architecture
URLs, rendering strategy, canonicals, schema and sitemaps specified before development.
Performance budget
Explicit limits on bundle size, blocking resources and third-party scripts.
Integrations
CRM, payments, ERP, marketing automation and internal systems via secured APIs.
Deployment & handover
Version control, staging, deploy pipeline and written documentation.
Problems I Solve
Symptoms this engagement is built to fix
Agency builds that look right but ship as a single JavaScript bundle Google struggles to index.
Custom applications with no server-rendered content, no canonicals and no sitemap.
Sites that cannot scale because content structure was never modelled.
Rebuilds that lose existing rankings because nobody mapped the old URLs.
Handovers with no documentation, no tests and no deployment process.
Marketing teams unable to publish without a developer.
Choosing the right stack, honestly
Most projects do not need the most fashionable stack. A content-led site with a marketing team behind it is often best on WordPress with custom templates. A business application with complex data, roles and integrations belongs in Laravel. An interactive product surface justifies React — with server rendering if the content must be indexable. I make this recommendation based on who will maintain the site, what the content model looks like and how much of the traffic must come from search, and I explain the trade-offs before you commit rather than after.
Search visibility designed in
Retrofitting SEO onto a finished custom build is the most expensive way to do it. From the start I define the URL structure, the server-rendered content boundary, canonical and pagination rules, structured data at the template level, XML sitemap generation from the real content source, and correct status codes for every state including empty results and errors. On rebuilds, every existing URL is inventoried and mapped to its replacement or a redirect before launch, so accumulated rankings transfer instead of disappearing.
Performance and accessibility as requirements
Performance budgets are set in the specification: what may block rendering, how images and fonts load, what runs on the main thread. Accessibility is treated the same way — semantic structure, keyboard operability and contrast are part of the definition of done, not a later audit. Both are verified before launch and after, using field data where available.
Built to be handed over
Every build ships with a version-controlled repository, environment configuration, a deployment process, seed or migration scripts where relevant, and documentation written for the people who will maintain it. Content models are designed so the marketing team can publish and restructure pages without a developer. If your in-house team takes over, they get a walkthrough rather than a zip file.
What You Receive
Deliverables & expected outcomes
- Technical specification covering stack, data model and SEO architecture
- Version-controlled codebase with staging and production environments
- Server-rendered, crawlable pages with validated structured data
- URL map and redirect plan for rebuilds
- Analytics and conversion tracking configured and verified
- Documentation and team handover session
Illustrative Engagement
A representative scenario
The problem
A services company had a React marketing site where key pages rendered only after JavaScript execution and had never been indexed reliably.
The approach
Content pages were moved to server-rendered routes with proper canonicals, sitemap generation was wired to the real content source, and the legacy URL set was mapped and redirected.
The outcome
The affected pages moved from intermittent indexing to consistently indexed, and the team gained a publishing workflow that no longer needed a deploy for content changes.
Composite scenario based on typical engagements. Replace with a real, attributed case study once published.
My Process
A proven methodology for delivering exceptional results
Discovery
Business goals, content model, integrations, existing URLs and maintenance reality.
Specification
Stack decision, architecture, SEO rules and performance budget documented and agreed.
Build
Iterative development on staging with review checkpoints.
Launch & verify
Redirects, QA, analytics verification, indexing checks and handover.
Why Choose Me?
With 7+ years of experience and a track record of delivering results, I bring expertise, reliability, and a results-driven approach to every project.
- A developer who understands how search engines read your build
- Honest stack recommendations, including 'you do not need a custom build'
- Rankings protected through rebuilds and migrations
- Documented, version-controlled handover
- Marketing autonomy after launch
Frequently Asked Questions
Related Services
Further Reading
Related articles from the blog
Ready to Get Started?
Let's discuss your project and create a custom strategy for success.