Get the right pages crawled, indexed and ranking
Google Search Console & Indexing Fixes
Search Console tells you something is wrong but rarely why. 'Discovered – currently not indexed' can mean thin content, crawl budget waste, a slow server or an internal linking problem — and the fix is different in each case. I diagnose the actual cause from crawl data, log files and rendering behaviour, then fix it in the code.
What's Included
Comprehensive solutions tailored to your specific needs
Coverage diagnosis
URL-pattern level analysis of every Search Console state, not a site-wide summary.
Log file analysis
Where logs exist, exactly what Googlebot crawls, how often, and what it wastes time on.
Canonical and duplication fixes
Links, sitemaps, redirects and markup aligned on a single canonical per page.
Crawl budget optimisation
Parameter, facet and pagination policy implemented in robots and templates.
Rendering remediation
Server-rendered content, links and head tags for JavaScript-dependent templates.
Sitemap rebuild
Generated from the real content source, canonical URLs only, with accurate lastmod.
Problems I Solve
Symptoms this engagement is built to fix
Pages stuck on 'Discovered – currently not indexed' for months.
'Crawled – currently not indexed' across large sections of a site.
Google choosing a different canonical than the one you declared.
Soft 404s on real pages, usually from empty states or client-side rendering.
Sitemaps containing redirected, noindexed or non-canonical URLs.
Crawl budget consumed by parameters, facets and infinite calendars.
JavaScript pages that render for users but not for the crawler.
Diagnosis before action
Most indexing advice on the internet is a list of things to try. That is expensive when your site has 50,000 URLs. I start with evidence: a full crawl compared against Search Console's URL-level data, the URL Inspection API run over representative samples, server log analysis where logs are available, and rendered-DOM comparison for JavaScript-heavy templates. That combination usually identifies the cause within the first pass — whether Google is not crawling the URL at all, crawling and rejecting it, crawling and folding it into a duplicate, or rendering an empty page.
Crawl budget is a real constraint on large sites
Google allocates crawling based on site value and server responsiveness. If a large share of that allowance is spent on filter combinations, session parameters, paginated archives and redirect chains, genuinely important pages simply wait. The remedy is structural: block the patterns that should never be crawled, remove internal links pointing at them, collapse redirect chains to one hop, and make sure your sitemap lists exactly the canonical, indexable URL set. On slow servers, response time work is part of the fix — a faster origin measurably increases crawl rate.
Canonical conflicts and duplication
'Alternate page with proper canonical tag' and 'Duplicate, Google chose different canonical' both mean Google disagrees with your markup. Causes are consistent: internal links pointing at non-canonical variants, sitemaps listing the wrong version, near-identical content across locations or product variants, hreflang clusters that do not reciprocate, and parameter versions that outrank the clean URL. I make every signal — links, sitemap, canonical tag, redirects, structured data — point at one version of each page.
Rendering and JavaScript indexing
If content, links or metadata only appear after client-side hydration, indexing becomes slower and less reliable. I test what the crawler actually receives, then move critical content, internal links and head tags to the server-rendered response, or implement pre-rendering where a framework change is not practical. For SPAs, this is usually the difference between partial and complete indexing.
Verification, not hope
Every fix is verified: re-inspection through the URL Inspection API, coverage trends tracked by URL pattern rather than site totals, and log-file confirmation that crawl activity moved to the pages you care about. You get a written record of what was wrong, what changed and what the data did afterwards.
What You Receive
Deliverables & expected outcomes
- Indexing diagnosis report with cause per URL pattern
- Prioritised remediation plan with effort and expected impact
- Implemented fixes (or specifications for your developers)
- Rebuilt XML sitemap and robots.txt policy
- Post-fix verification with Search Console and crawl data
Illustrative Engagement
A representative scenario
The problem
A publisher had 60% of its article URLs sitting in 'Discovered – currently not indexed' while its tag and pagination URLs were crawled daily.
The approach
Archive and parameter patterns were removed from crawling, internal links to them were stripped, the sitemap was regenerated from published articles only, and origin response time was reduced.
The outcome
Crawl requests shifted towards article URLs within weeks and the discovered-not-indexed backlog began clearing without any content changes.
Composite scenario based on typical engagements. Replace with a real, attributed case study once published.
My Process
A proven methodology for delivering exceptional results
Evidence gathering
Crawl, Search Console API data, logs and rendering tests collected.
Diagnosis
Cause identified per URL pattern and documented with supporting data.
Remediation
Fixes implemented in templates, robots, sitemaps and redirects.
Verification
Re-inspection and trend monitoring until the pattern is resolved.
Why Choose Me?
With 7+ years of experience and a track record of delivering results, I bring expertise, reliability, and a results-driven approach to every project.
- Cause-based fixes instead of a checklist of guesses
- Works at URL-pattern scale, suitable for large sites
- Search Console access used properly, including the Inspection API
- Fixes implemented in code by the person who diagnosed them
- Documented before/after evidence you can show stakeholders
Frequently Asked Questions
Related Services
Further Reading
Related articles from the blog
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