SEO for WordPress, done at template level
WordPress SEO Services
Yoast and Rank Math handle titles and sitemaps. They do not fix taxonomy bloat, crawl traps from archives and attachments, page-builder markup that buries your content, or a theme that fails INP on mobile. I do WordPress SEO where it is actually decided: in the templates, the database and the server.
What's Included
Comprehensive solutions tailored to your specific needs
Indexation policy
Per-pattern decisions for tags, authors, dates, attachments, pagination and search URLs — enforced in code.
Content & cannibalisation audit
Query-level mapping of every post, with consolidation, redirects and differentiation plans.
Internal linking build
Pillar/cluster structure with descriptive anchors from informational posts to commercial pages.
Template-level structured data
Article, Breadcrumb, Organization and Service schema in the theme, with plugin duplicates disabled.
Core Web Vitals remediation
Asset de-queueing, caching, database cleanup and image pipeline for real-user LCP, INP and CLS.
Search Console clean-up
Coverage, enhancement and Core Web Vitals reports driven back to zero avoidable errors.
Problems I Solve
Symptoms this engagement is built to fix
Tag, author, date and attachment archives creating thousands of low-value indexable URLs.
Page-builder output (Elementor, WPBakery, Divi) that pushes real content behind layers of nested markup and heavy CSS.
Plugin-generated schema that duplicates or contradicts the schema your theme already emits.
Blog posts cannibalising each other because nobody planned the topic structure.
Sitemaps listing noindexed, redirected or paginated URLs.
Rankings stuck because the site is technically fine but has no internal linking strategy.
Where WordPress SEO actually breaks
Almost every WordPress site I audit has correct meta titles and a valid XML sitemap — and still underperforms. The reasons are structural. WordPress generates archive URLs for taxonomies you never intended to publish; media library items become standalone pages; pagination multiplies thin listings; and comment feeds, embeds and REST endpoints all get crawled. Layered on top, an SEO plugin, a schema plugin and the theme each emit their own structured data, so Google sees three competing descriptions of the same page. Fixing this is not plugin configuration — it is deciding, per URL pattern, what should exist, what should be indexed, and what should be removed, then enforcing that in functions.php and the templates rather than in a settings screen someone will change later.
Content architecture and internal linking
Most WordPress sites publish posts in isolation and hope. I map your content to the query clusters that matter commercially, identify posts competing for the same intent, and consolidate or differentiate them with redirects where merging is the right answer. Then I build the internal link graph deliberately: pillar pages that own the head term, supporting articles that link up to them with descriptive anchors, and service pages linked from the informational content that attracts the traffic. This is usually the single highest-return change on a mature WordPress site, because the pages already have authority — it just is not flowing anywhere useful.
Template-level schema instead of plugin sprawl
I implement Organization, Person, Article, BreadcrumbList, Service and — where genuinely applicable — FAQ markup directly in the theme, with a single source of truth so the markup cannot drift from the visible page. Existing duplicate output from plugins gets disabled rather than layered over. Everything is validated against the Rich Results Test and re-checked after deployment.
Speed as an SEO input, not a separate project
WordPress SEO work that ignores performance leaves rankings on the table on mobile. I profile which plugins load assets sitewide, de-queue what is not needed per template, set up object and page caching with correct exclusions, clean autoloaded options and post-meta bloat, and rebuild the image pipeline with WebP and correct sizing. Results are measured in field data (CrUX / Search Console), not one-off lab scores.
What You Receive
Deliverables & expected outcomes
- Full technical WordPress audit with prioritised fix list
- Indexation policy implemented in code, not just plugin settings
- Content map with cannibalisation and consolidation decisions
- Internal linking plan and implementation
- Validated template-level schema
- Before/after field performance data
Illustrative Engagement
A representative scenario
The problem
A 600-post B2B WordPress site had 14,000 URLs in Search Console and no ranking movement despite consistent publishing.
The approach
Tag, attachment and date archives were removed from the index, 40 overlapping posts were consolidated into 12 pillar pages with redirects, and internal links were rebuilt from the surviving content into the service pages.
The outcome
Indexed URLs fell to roughly the real content count and the consolidated pillars began ranking for the head terms their fragments had been splitting.
Composite scenario based on typical engagements. Replace with a real, attributed case study once published.
My Process
A proven methodology for delivering exceptional results
Audit
Crawl, Search Console analysis, plugin/theme review and content query mapping.
Architecture decisions
Indexation policy, consolidation plan and internal linking design agreed before any change.
Implementation
Theme and functions-level changes, redirects, schema, caching and performance work on staging.
Verification
Deploy, re-crawl, monitor Search Console and field performance, then iterate.
Why Choose Me?
With 7+ years of experience and a track record of delivering results, I bring expertise, reliability, and a results-driven approach to every project.
- Fixes implemented in code, so a plugin update cannot undo them
- One consultant handling SEO, WordPress development and server work
- Decisions documented so your team understands what changed and why
- Field-data verification rather than lab-score screenshots
- Works with your existing theme — no forced rebuild
Frequently Asked Questions
Related Services
Further Reading
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Ready to Get Started?
Let's discuss your project and create a custom strategy for success.